Digital Technology with Purpose
These are the toughts that is the foundation of the purpose and the method. They are based on personal experience, academia and progressive management gurus.
The thoughts predict a world in which formal authority is replaced by natural leadership, in which openness favours transparency, honesty and a real purpose, and in which communication happens in networks as opposed to one way.
It will be a world, in which transparent businesses and organisations with a real purpose win because of adaptability and innovation.
Media communication has until recently been mostly one way because content was produced centrally and distributed to the receivers.
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The digital generation will not put up with any authority not being able to constantly justify itself by opening up and being transparent.
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Freedom can be confusing and there is alway a price. Once understood, however, the price and limitations are neglectable in comparison and it still gives so much more freedom than ever before.
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One of the corner stones in continuous technological development has been intellectual property.
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In general there is huge difference between an administrator and a leader. Leadership through purpose and visions is far more efficient than administration through hierarchy.
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Continous development of products and services is fundamental to organisations and companies. If they do not constantly improve the products, they will be left behind by competitors.
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A real purpose is necessary for a business or an organisation, if it needs to survive in the long run.
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Transparency has become a significant parameter when attempting to make businesses and organisations trustworthy. But transparency has other purposes.
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